The suit contends The Cordish's brand used the slogan without the consent of Ocean as 'part of a deliberate plan to trade on Ocean’s Go For The Win service mark.' Live! Casino & Hotel Philadelphia launched its own marketing campaign, featuring a similar phrase “Let’s Go for the Win”, one month after Ocean.
Ocean claims the Pennsylvania's casino is using a similar slogan to its 'Go for the Win' one, which has a use application from the US Patent and Trademark Office.
